A digital strategy is the application of digital technologies used to form new and distinguishing business capabilities. In the future, all business strategies will be a digital strategy. 

When we speak to new clients about strategy or digital transformation, these are the five things we ask:


  1. Does digital technology change the businesses you should be in?

  2. How could digital technology improve the way you add value to the businesses you are in?

  3. Could digital technology change your target customer?

  4. Does digital technology affect the value proposition to your target customer?

  5. How can digital technology enhance the enterprise capabilities that differentiate you from your competition?


This is where we start thinking about the creative application and real-world use of the strategy. It may be that to increase your ROI, we need to develop a campaign that resonates with a certain audience on a particular platform, in a specific location. It may be that you are launching a new product and want to deliver something unique such as an experiential event, or using the latest technology in augmented reality.


The creation of content is one of the most important mediums a business can use to reach their goals. The way and how we consume content is has changed dramatically over the last 10 years, are you keeping up? Some of the types of content we create include short, medium, long-form, infographics, GIFs, blogs, imagery, animation, video and much more.


Underpinning the strategy, creative and content is the technology. By understanding your goals, we elect the best technology to future-proof your business. Although we work with all leading technology vendors, we also create bespoke and custom platforms for either a campaign, project or longer-term piece of work.


  • Telecom

  • Automotive

  • Financial &Professional Services

  • Healthcare

  • FMCG

  • Energy

"Tally created a number of internal processes, that have completely transformed the way we work as a business"